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Lenovo Selling Style At China Prices
Computers | Sep 22, 05
When Lenovo purchased IBM's personal computer division, there was considerable discussion about the effect lower Chinese production costs – the so called "China Price" - might have on the market (see Can Dell Compete with the China Price?) and indeed the new firm has been quite price competitive (Laptops at China Prices).
Now, however, Lenovo is raising the stakes by offering something other low-cost makers are not known for – design. Lenovo's new Titanium IBM ThinkPad Z series offers the kind of styling one associates with Sony or the old Apple Titanium machines, but at a fraction of the cost. To be available next month, these models feature fully integrated Verizon Wireless Braodband (an extra monthly fee applies), fingerprint recognition biometric security, gigabit Ethernet connectivity, ATI Radeon X300 enhanced graphics and Intel Celeron M processors. The Z60m is a 1.5 GHz, 15.4" widescreen model, which at 1.4" thick and 6.6 lbs is still fairly modest in size, while Lenovo claims the 1.4 Ghz Z60t, with its 14" screen, 1.1" thickness and 4.5 lb weight is the lightest machine in its class. And of course both have that cool scratch-resistant titanium case. Perhaps most impressively, the Z60m and Z60t are to be released at just under $800 and $1,100, respectively. Models with the Pentium M processor will also be offered, but for several hundred dollars more. Still, a lot of notebook – and style – for a very modest price.


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