PriceSCAN Blog

To be sure, Intel still intends to remind you that something they make is inside your machine. Its low power single and dual-core Yonah chips will be marketed as "Core Solo" and "Core Duo", respectively, and manufacturers participating in Intel's co-op ad program will mark machines sporting these processors with stickers declaring "Core Solo (or Duo) Inside". This raises interesting questions for the maker of iPods, which still produces the occasional computer and is switching to Intel chips. Are co-op ad dollars enough to get Steve Jobs to use a label stating that Intel makes the "Core" of his Apple?
More disturbing than the apparent idiocy of adults worrying about the altitude of a letter in the name of what is arguably the most important computer company in the world is the possibility that the leaders of that firm are right to sweat that formerly sagging character. How much Intel's past success was actually driven by ads featuring Blue Man Group and guys dancing around in clean-room bunny suits? Still, raising performance decisively above that of the competition still counts for something, and one suspects that to claw back its market share, Intel will have to get up more than just its "e".