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Intel Cuts AMD To Its (Dual) Core
Computers | Jul 31, 06
Prior to Intel's Core 2 Duo launch, the chipmaker dropped prices for many of its processors, an understandable move as the market got wind of a new and superior technology in the offing (see "Buy One Core, Get Another Half Off..."). Inevitably, the one-two punch of discounts on existing products and the anticipation of more advanced processors put significant pressure on Intel competitor AMD. Now, in the wake of the Core 2 Duo's actual launch, AMD has sharply cut prices across its Athlon 64 X2 line, and we're even seeing price drops for advanced FX processors.
The X2 cuts are nicely illustrated by this week's violent drop in the PriceSCAN.com Athlon 64 X2 Processor Index, which fell 25% last week. More downside action may be in the offing, as wholesale cuts said to be up to 55%, pass through to the market. In addition, in recent weeks even the FX line has seen markdowns. Consider the Athlon 64 FX 60 Dual Core, whose lowest vendor price on PriceSCAN has dropped by some 20% since the beginning of the summer (see below).
Time Period: 2/6/2006 through 7/24/2006
Each tick mark represents one week
Red = High Price, Blue = Average Price, Green = Low Price
More impressively, this site's lowest price on the recently released, top of the line Athlon 64 FX 62 Dual Core just dropped from slightly over a grand last week to under $860 today.
Blog buzz on the Core 2 Duo's benchmark performance against comparable Athlons is very strong, and it appears AMD is trying to hang on to its hard-won market share by slashing prices. Coming weeks should tell us what premium today's market places on performance.
Posted by jeffrey.trester (Permalink)
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