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Sharp Price Cuts on AQUOS LCDs
Electronics | Aug 4, 06
Significant discounting of LCD screens prior to the holiday season has been widely expected, but it appears the race to the bottom just got an early start. Reports have Sharp Electronics dropping suggested retail prices on some of their AQUOS line by as much as $700.
Even with those cuts, the new SRPs aren't anywhere near as low as the prices for those LCDs offered by many vendors tracked by PriceSCAN.com. For a case in point, consider the 37 inch LC-37D40U, the most popular AQUOS on our site and the one for which Sharp reportedly instituted its largest SRP cut. Yet Sharp's $700 SRP drop, from $2.999 to $2,299, is easily bested by PriceSCAN.com's vendor price of less than $1,400. Similarly, Sharp lowered the SRP on the 45-inch LC-45D40U from $3,999 to $3,799, but the lowest price on PriceSCAN has to fallen to a little shy of $2,300. It's worth noting that these are not full 1080p resolution sets, and it may be that Sharp is focusing reductions in this area as that higher HD standard becomes more widely available in the LCD market.
To be sure, lower suggested retail prices are likely to mean even lower vendor prices in coming weeks. But the lesson here is that discounting often runs way ahead of SRP reductions. Before paying full retail, best to price compare online, lest you experience a rather "sharp" case of buyer's remorse.
Posted by jeffrey.trester (Permalink)
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