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LCD Prices Too High? Consider Some Upstart Brands

Electronics | Apr 18, 08

One way to save on flat-panel purchases might be to consider some brands now challenging the hegemony of the Sonys and Samsungs of the world.
A recent article in the Wall Street Journal stated Vizio had 12.4% of the LCD television market in Q3 2007, while Samsung and Sony were at 14.2% and 12.5% respectively. The Journal notes that Vizio’s monitors are made by Taiwan-based AmTran, which has made screens for Sharp and Sony but gives advantageous terms to Vizio, in which it holds a 23% stake. This allows Vizio to pass on savings to consumers. For example, consider the Vizio VU42, a 1080p model offered at just under $1000. By contrast, the least expensive Sony 42 inch model on this site, the FWD-42LX1/B, is priced about $500 dollars more and has only 720 resolution. On a smaller scale, the pattern isn’t universal. The lowest non-refurbished price on the 32-inch Vizio VX32L is just under $630, and while Sony’s FWD-32LX1/B goes for less than $600, another 720 model, the Sony KDL-32M3000 32 inch BRAVIA M-Series, is just shy of $700.
There are other small brands to consider, including Westinghouse, Olevia, and ViewSonic, and I’ve noted some less expensive models from Sharp recently. With a weak dollar and other inflationary forces keeping flat-screen prices firm in recent days (see "Flat-Screen Prices Still, Well, Flat; Some Even Rise") it might well be worth exploring lesser-known alternatives. As Vizio and others are demonstrating, the ability to keep prices low may mean these players don’t stay obscure forever.
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Posted by jeffrey.trester (Permalink)

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