« May 2008 | Main | July 2008 »
iPhone Announcement Reaches Out And "Touches" iPod Prices – And They Go Up
Electronics | Jun 18, 08
In the wake of the new iPhone's unveiling, iPod touch prices have staged a surprising rally.
Over the last two weeks, the lowest vendor price on this site for the 8GB Apple iPod touch has jumped from about $235 to $259, or over 10% (the average price has risen about 4%)
Time Period: 9/10/2007 through 6/9/2008
Each tick mark represents one week
Red = High Price, Blue = Average Price, Green = Low Price
This despite the fact that the new iPhone, retailing at $199, is actually about 23% cheaper than the current low iPod touch price.
Why the iPod touch price spike? The move could be driven by a short-term lack of iPhone availability. Alternatively, perhaps the fact the iPhones will only be sold with AT&T phone service contracts is causing some consumer to consider carrying the "touch" for iPod and WiFi functionality, and a separate cell phone that's less expensive and/or uses a non-AT&T service provider they prefer. Time will tell, but the iPod touch's sudden upward price movement is a reminder that in the tech game, price prediction is never a simple business.
Posted by jeffrey.trester at 2:39 PM | Comments (0) | TrackBack
