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Sudden Price Spike Demonstrates That, For Plasma Televisions, Size Matters
Electronics | Aug 20, 09
After weeks of price deterioration in the flat screen television market, we’re finally seeing signs of strength in at least one category of these items: very large plasmas.
Last week we saw an eleven percent jump in our PriceSCAN Plasma TV 60+ Inch Index, as noted in our latest press release. This rally is particularly dramatic as it comes in the wake of recent and significant price declines across most of the felt-screen television market, including large models (see “LCD’s Racing Plasmas In Early Summer Price Drop Derby” and “Big Plasmas, Big Price Drops”).
This hike could be due to some increase in demand after significant reductions in production and dealer inventory, compounded perhaps by the withdrawal of several large manufacturers from the plasma market.
To be sure, this price jump seems to be a high-end phenomenon, at least for now. But perhaps increasing confidence among more affluent consumers is evincing itself in some firming of demand for the largest plasmas; if so, this could be a thin ray of light emanating from the end of a very long tunnel.
Posted by jeffrey.trester (Permalink)
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