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Mid-Sized LCDs Take Autumnal Equinox As Cue For Price Drop
Electronics | Oct 8, 09
The week following that of the astronomical start of autumn apparently inspired LCD prices to take action in tribute to the new season and, well, fall.
As noted in our recent press release, last week saw a two percent decline in PriceSCAN’s 46 inch LCD TV-1080p Index, equal to the slide over the prior three weeks of September and just 1% shy of the drop for all of August. We’ve taken note of other recent declines in our flat screen indices (“Lower Prices For Smaller Screens”) and this acceleration in discounting is likely driven by vendors and electronics firms fearful of a second weak holiday shopping season. The coming of more advanced technology in 2010 may also be motivating a markdown in current production and inventory (see “Getting Them 3-D, Blu-ray Blues”)
Interestingly, it seems popularity is moderating price cuts for some models. Consider Sony’s KDL-46XBR9 BRAVIA 1080p, currently not only the most sought-after 46-inch LCD television on PriceSCAN but the most popular television on our site overall. It saw its lowest vendor price on PriceSCAN rise from around $1,500 to just under $1,700 in the first week of October, almost wiping out its September price drop (to be sure, that lowest price is still off about $700 since the beginning of June).
Time Period: 6/1/2009 through 10/5/2009
Each tick mark represents one week
It remains to be seen just how strong a retail season we’ll get in the fourth quarter. But if flat-screen television prices are any indication, it looks like sellers are starting to slash prices in anticipation of purchases they expect to be, shall we say, less than robust.
Posted by jeffrey.trester (Permalink)
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