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A Blu-ray Of Light At End Of Price Decline Tunnel?
Electronics | Oct 22, 09
Blu-ray player prices are accelerating the pace of their decline as we approach the holiday shopping season, and there seems to be no end in sight.
The PriceSCAN Blu-ray index fell some six percent in the first week of October, by the end of which the total fourth quarter decline came to 12.8% (see our press release). Certainly this is not indicative of a sharp revival of the retail electronics consumer. But as noted here earlier, the prospect of the release of new 3D-capable Blu-ray technology in 2010 may also be depressing demand for the current technology, motivating price cuts by retailers and manufacturers, both for Blu-ray itself (“Getting Them 3-D, Blu-ray Blues”) and for the current generation of television sets (“Mid-Sized LCDs Take Autumnal Equinox As Cue For Price Drop”, “Lower Prices For Smaller Screens”).
To see just how dramatic the decline in Blu-ray pricing has been this year one need look no further than the LG BD390 Network Blu-ray Disc Player, currently the most popular such device on PriceSCAN. Back in late April the lowest vendor price for this item listed on our site was about $400; it’s now offered for less than $280.
Time Period: 4/20/2009 through 10/19/2009
Each tick mark represents one week
Red = High Price, Blue = Average Price, Green = Low Price

With heightening anticipation of new 3D Blu-ray devices the price deterioration in current models may continue through the rest of the year. As such, for those who seek HD but feel 3D is a novelty for which it’s not worth waiting (or paying), some truly striking bargains may come into high definition view, just in time for the holidays.

Posted by jeffrey.trester (Permalink)
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